Privacy Policy
This Privacy Policy describes how www.yao.clothing (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. We specialize in apparel inspired by Asian culture.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@yao.clothing.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
- Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Shared with our processor Shopify.
- Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order information
- Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and send you information or advertising relating to our products or services.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our processor Shopify.
- Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
SMS Marketing
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use advertisements on third-party apps such as TikTok and Instagram to share information about your use of the Site, your purchases, and your interaction with our ads.
- We collect and share some of this information directly with our advertising partners, and in some cases through cookies or similar technologies.
- You can opt out of targeted advertising by contacting us at info@yao.clothing.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers inspired by Asian culture.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making. We DO NOT engage in fully automated decision-making using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud (such as temporary blacklists of IP addresses or credit cards associated with failed transactions).
Cookies
A cookie is a small amount of information downloaded to your device when visiting our site, with most of our cookies being persistent and expiring within 30 minutes to two years. They enhance your experience by remembering actions and preferences, such as login details and region. These cookies also provide insights into user behavior and website performance.
Managing Cookies
You can control cookies through browser settings, typically found in "Tools" or "Preferences" [1]. Note that removing or blocking cookies may limit website functionality [1]. For more information on managing or filtering cookies, you can visit resources like www.allaboutcookies.org [1].
You can control cookies through browser settings, typically found in "Tools" or "Preferences" [1]. Note that removing or blocking cookies may limit website functionality [1]. For more information on managing or filtering cookies, you can visit resources like www.allaboutcookies.org [1].
Third-Party Sharing
Please be aware that blocking cookies may not completely prevent information sharing with third parties, such as advertising partners. To manage or opt-out of these uses, please refer to the instructions in the "Behavioural Advertising" section.
Please be aware that blocking cookies may not completely prevent information sharing with third parties, such as advertising partners. To manage or opt-out of these uses, please refer to the instructions in the "Behavioural Advertising" section.
Do Not Track
Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time to reflect changes to our data practices or for other operational, legal, or regulatory reasons.\
Complaints
If you would like to file a complaint about our privacy practices, please contact us via email at info@yao.clothing. If you are not satisfied with our response, you have the right to lodge your complaint with the relevant data protection authority.
Last updated: 5/16/26